DYL X D&AD Impact series with White Black Pencil Winners – Harmless Guns

In the fifth instalment of our exclusive series with D&AD, Vince chats with Faustin Claverie the chief creative officer of TBWA Paris and lead on the project, Harmless Guns.

TBWA Paris worked closely alongside French 3D printing manufacture Dagoma to tackle the proliferation of 3D printed weapons. They did this through the search and collection of hundreds of weapon blueprints via online forums.

Over 400 weapon parts were modified by Dagoma’s team, rendering them harmless through slight, undetectable changes to varying weapon parts.

The files were then spread across the deep web and tracked over the course of 8 months. In that time over 13,000 harmless guns were downloaded by users across the world.

Listen in as Vince and Faustin discuss why the project was so successful, some of the hysteria around creating harmless guns and what the future holds for TBWA Paris.

Enjoy!

TBWA Paris

D&AD- Harmless Guns

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