Design Your Life podcast Episode 010 with Russel Howcroft
Design Your Life podcast Episode 010 with Vince Frost in conversation with Australian advertising guru, Russel Howcroft.
Russel is an internationally acclaimed advertising professional and media personality best known as a panellist on the ABC satirical television show The Gruen Transfer. Getting his start at the tail-end of the ‘Mad Men’ era, Russel’s acumen has seen him in enviable positions with prestigious firms around the world such as London’s renowned Lowe Howard Spink and Australia’s George Patterson Y&R. Recently, Russel has taken a side-step from advertising into a new role as Chief Creative Officer with global accounting consultancy PwC.
In this episode, Russel’s shares why he turned down major career opportunities, what the massive cultural shifts in advertising throughout the last 30 years have meant for his career, and his now mission to educate Australia on “the power of commercial creativity”.