Design Your Life podcast Episode 008 with Drew Bilbe and Troy Douglas
Drew Bilbe and Troy Douglas founded Nexba, the award-winning naturally sugar free Australian soft drinks business, in 2010. They were in their early 20s and had no experience in beverage business. Theirs is a truly disruptive brand driven by passion and purpose. They’re now stocked in Coles nationally and are now launching global distribution to the USA and UK. They believe their products can have a big impact on saving lives from obesity and diabetes.
In this episode you’ll discover their turning point, six years into businesses, when they “cracked” their naturally sugar free recipe, raised some much-needed capital and updated their brand. This is the story of an innovative Australian brand founded on a partnership of complimentary interests and contrasting skills.
Stay tuned for Episode 009 featuring artist and designer James Victore.